All--<br><br>I'd mentioned that investors are risk-averse. Here's an article on research that addresses this in the context of pricing. The psychological behavior spans across multiple tracks, not just prices. In short, be careful that your presentations do not trigger similar perceptions of "distrust" in your claims about your own products or companies. Make it too blunt or simplistic, and a rudimentary sense of distrust works against you.<br>
<br><a href="http://www.gsb.stanford.edu/news/research/mktg_simonson_consumercompare.shtml">http://www.gsb.stanford.edu/news/research/mktg_simonson_consumercompare.shtml</a><br>