As a reminder, tuesday night's business design course is featuring guest lecturer, Ed Penniman. He has been doing
logo design and branding development since the 60s. He has degrees from <span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;" id="internal-source-marker_0.11992647203123374">Chouinard
Art School of California Institute of The Arts, Bachelor of Fine Arts/
Advertising Design. Post graduate work at UCLA and UCSC. <br><br>He will be lecturing for about 30-45 minutes, followed by a review of team branding materials.<br>Please see the prior email to the list for the template you should use.<br>
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More info:<br>
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</span><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;" id="internal-source-marker_0.11992647203123374">National Semiconductor Corporation</span><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">:
Headed the graphics department and managed the corporate brand identity
and projects for the major divisions. Scope of work entailed
tracking the progress of over 450 active projects in various stages of
completion. The graphics budget exceeded four million dollars.</span><br>
<span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;">Prior independent consulting: </span><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">Weyerhauser,
Castle and Cooke, Plantronics, Del Monte, Measurex, Bargetto Winery,
J.C. Paper Company, Bank of America subsidiaries, Breuners Furniture,
Bell Savings and Loan Association, and some other smaller entities.</span><br>
<span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;">Packaging design: </span><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">wine labels for Lejon Brandy, Inglenook and Italian Swiss Colony Wine. </span><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;">Product line design: </span><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">Mattel
Toys, Baskin-Robbins, Max Factor, Cole of California, Hartog
Sportswear, White Stag Sportswear, Jansen Sportswear, Renaud Sunglasses,
Rainier Beer, Nalley's Fine Foods, Revlon, Packard-Bell, Tillie Lewis
Diet Foods, Singer Sewing Machines and Hawaiin Cement Corporation.</span><br>
<span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;" id="internal-source-marker_0.11992647203123374"><br>
</span><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;" id="internal-source-marker_0.11992647203123374">Awards</span>
<ul><li style="list-style-type: disc; font-size: 10pt; font-family: Verdana; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">
<span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">American Institute of Graphic Arts. Gold Medal, 50 Best Designed Books of the Year. </span></li>
<li style="list-style-type: disc; font-size: 10pt; font-family: Verdana; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">International Typographic Composition Association, Gold Award, Best of Show. </span></li>
<li style="list-style-type: disc; font-size: 10pt; font-family: Verdana; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">Chouinard Art School. Letter of Appreciation the Dean and Chairman of the Design Department </span></li>
<li style="list-style-type: disc; font-size: 10pt; font-family: Verdana; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">San Francisco Art Directors Club. Certificate of Distinction </span></li>
<li style="list-style-type: disc; font-size: 10pt; font-family: Verdana; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">Communication Arts Magazine. Award of Excellence, 674 occasions </span></li>
<li style="list-style-type: disc; font-size: 10pt; font-family: Verdana; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">Bookbuilders West. Award of Excellence </span></li>
<li style="list-style-type: disc; font-size: 10pt; font-family: Verdana; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">Business Marketing Assn. Beacon Awards three occasions (Brand Identity, Corporate Identity, Business to Business Advertising). </span></li>
<li style="list-style-type: disc; font-size: 10pt; font-family: Verdana; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">Best Of Show, Orange County Fair, Wine Label Design: Bargetto, LaVita. </span></li>
</ul>
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<span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline;">Publications</span>
<ul><li style="list-style-type: disc; font-size: 10pt; font-family: Verdana; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">
<span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">Communication Arts Design Annual 1973, 1974, 1975, 1976, 1977 Design Work Shown. </span></li>
<li style="list-style-type: disc; font-size: 10pt; font-family: Verdana; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">Communication Arts Magazine, 6 page feature article with samples of design work. </span></li>
<li style="list-style-type: disc; font-size: 10pt; font-family: Verdana; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">Print Magazine, article with samples of design work. </span></li>
<li style="list-style-type: disc; font-size: 10pt; font-family: Verdana; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">Idea Magazine (Japan), special issue on American Trademark Designers. Article with samples of design work. </span></li>
<li style="list-style-type: disc; font-size: 10pt; font-family: Verdana; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;"><span style="font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline;">Trademarks of the World, Published in 1986, Feature article with 38 samples of trademark design work. </span></li>
</ul>