[BDC-2010] Business competition: BRANDING lecture and review

[Dan Heller]

Everyone--

Tuesday April 5 will be all about branding. We will have a guest lecturer,
Ed Penniman, who's been in the logo and branding business for over 25 years.
He will do a presentation on these topics and techniques, after which he
will then review all your branding palettes.

In preparation for this, all teams should email a single-page PDF or
powerpoint presentation (or keynote) that shows their full set of design
elements: logo (all forms you've created), color palettes, and fonts. These
are to be turned in on *Monday, April 4*!!! (Do *not* send these to my
Tuesday, as he will not have a chance to review them then.)  If you would
like me to review these with you in time for you to make changes, send them
to me by *Friday*, April 1.

I've attached a prototype PDF that demonstrates the kind of document you
should produce. It illustrates a logo, a background (optional), company
name, "tag line" (optional), font names, color palette, and a sample
stationary page (in this case, an invoice).  Note, this sample is just to
demonstrate layout -- you can do anything you like, so long as you include
the elements. Note that many companies have many different versions of their
logos and color selections. Don't feel like you have to copy what I've done.

dan
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